Email validation is a process that helps you remove bad emails from your email list, thereby improving your sender reputation and reducing bounce rates. It’s an essential step for any business that wants to maximize the performance of their email campaigns.
Email verification is a simple process that involves ensuring that each of your email addresses is valid and linked to an inbox. It’s also a great way to ensure that you’re only reaching people who are actually interested in what you have to offer.
There are several different ways to validate an email address, including using regular expressions and checking the MX and SPF records of the domain. You can also ping the email server to see if it is deliverable and check against a spam blacklist.
Invalid email addresses can lead to hard bounces, which means that your emails are not delivered to the recipient’s inbox. They can also cause you to lose valuable contact information and damage your sender reputation, which is vital for your marketing efforts.
Adding an email verification API to your website can help prevent these issues and increase the effectiveness of your mailing lists. These APIs can verify addresses on a real-time basis, without sending a message to the recipient.
How to Verify Emails – Part One
Having an invalid email address on your list can ruin the reputation of your company and prevent your messages from being delivered to your subscribers. This is especially true if you are an online store, since your customers have the right to be assured that their personal details are not being used for unsolicited advertising purposes.
You can easily purge invalid addresses from your database by using a batch cleanse or by implementing an email validation API on your website. Performing these checks regularly can reduce bounce rates and avoid customer frustration by preventing incorrect data from ever being captured in your database.
There are a few methods to perform an email validation check, and each of them should be considered carefully before deciding on a method for your business. The best way to ensure that you are only capturing validate emails from active users is to use an email verification API.
Some of these APIs can be integrated into your existing web forms, while others require minimal custom code and are scalable for a large mailing list. Having these tools on your website will also give you real-time feedback and prevent bad addresses from spoiling your list.
An email validation API will keep your list in top shape and help you maintain a strong sender reputation, reducing bounce rates and delivering your messages to their intended recipients. This will save you time and money by preventing unwanted emails from getting through to your recipients, while keeping your reputation in good standing with the Internet Service Providers (ISPs). If you aren’t using an email verification API yet, consider installing one for your business today! It’s the easiest and most cost-effective way to improve your overall email marketing program.